Some people are natural marketers. Some also have a high creative IQ. But very rarely do we see people who can do both plus be able to articulate and infuse culture in a way that just puts a very fashionable and hypeworthy bow on a brand. In a world where every brand is trying to find their cool and be relevant to the people who create the trends, the cultural savant that is Dan Ware (@dwarelaflare) has been a driving force behind crafting cultural overhauls for some of your favorite brands.
After leading cultural marketing for major brands like Mountain Dew, Coors Light, Nike, Pepsi, Courvoisier, Lifewtr etc, Dan has now set sights on the music industry leveraging his cultural expertise to launch, Breakr, a venture capital backed music based tech startup that connects Influencers to emerging artists, where influencers, content creators, gamers, DJs, A&Rs and Music Fans can get paid for promoting new music on their various social media and digital platforms.
While creating music and gaining exposure has become easier than ever, breaking through the clutter of the sheer volume of new music is becoming increasingly challenging. Shortly after the pandemic hit, it became clear to all distribution platforms that cater to independent artists that music production skyrocketed. Today’s artists need to be much smarter and more strategic about how they release and market music, and Dan along with his co-founders have a solution.
BREAKr, a tech-enabled automated music promotion marketplace connecting DJ’s and Influencers to Artists to facilitate the breaking of new music across all digital music promotion outlets. BREAKr enables artists to break their music to newly engaged audiences when and where they choose, on platforms like Instagram, TikTok, Twitter, Twitch, and YouTube. Influencers generate real value for artists, track their impact, and develop a portfolio of successful campaigns that they can continue to market.
Chief Marketing Officer, Dan Ware, using his deep experience working with major brands and influencers noted, “there is a massive untapped market of creators, influencers, and deejays who are willing to integrate new music into their content. However, no platform exists to organize the sourcing, filtration, and payment process for micro-to-mid-tier influencers looking to participate in the music promotion business.” It is well documented that micro-influencers have 5-6 times better ROI than macro-influencers on paid promotion. The exciting part is that with BREAKr, artists can now connect with micro-influencers directly at a price point they can afford.
So whether you have 1 million + followers or 10K followers, BREAKr is designed for you or your management team to manage your online music promotion business. Whether you are a multi-platinum musical performing artist or management team, or whether you and your team just finished your first EP, BREAKr provides a space to get new music heard and promoted to the people. This tool is beyond needed, and we can’t wait to see the market embrace this software born of the culture.
Artists and influencers can sign up for early access through the app’s beta here.
For more information on BREAKr, visit www.musicbreakr.com.